Liquor Marketing Group

Objectives

To create a freestanding ambient display to house a new range of 10-pack products in Bottlemart stores.

Solution

Sleek, strong, and perfect for high traffic areas, this permanent floorstand display provides a home for 10-packs in Bottlemart stores across Australia.

While the bulk of 10-packs were to be located in the chilled fridge section, this display enabled Bottlemart to raise shopper awareness of the new 10-pack format by positioning ambient product available for sale in high traffic areas. This also allowed the retailer to capitalise on impulse purchases by utilising this off-location display to interrupt the shopper’s routine path to purchase during the product launch phase.

The new 10-packs stack simply on two shelves with additional fold-out base panels providing the option to increase the display footprint in stores with more space. Price ticketing is clearly visible on each shelf, while redressable graphics panels and headers provide strong branding and communication about the new 10-pack format.