Officeworks

Objectives

Promote growth in higher value categories by offering customers an independent ‘touch, feel and engage’ product experience.

Solution

Enabling customers to engage with higher-priced electronic items in store is a point of difference for Officeworks.

This design provides a secure “out of the box” product display module that allows shoppers to touch and feel the products, comparing and contrasting each one before making their purchase decision.

An ingenious swivel-mount located on each white fascia module attaches securely to the base of the tester product, allowing 360-degree access to all digital cameras, mobile phones, headphones, or activity trackers on display. Price tickets and information cards are prominently displayed beside the sample products for quick reference and easy comparison across the category.  An anti-theft locking system hidden from shopper sight also reduces the risk of tester product theft without compromising the shopper experience.