Revlon

Objectives

Reinvigorate Revlon’s nail care business by creating excitement in store.

Solution

Brilliant, energy efficient lighting, combined with an innovative nail tester solution, makes the Nail Bar a breakthrough display in the Nail Care category.

Advantage Line’s original fingernail-shaped “colour tester” feature enables shoppers to easily trial and consider every nail polish colour on their fingers without mess or fuss in store. The testers use printed colour-chips, similar to the paint industry, which can be updated easily on site by store staff or reps as the products, colours or planograms change.